CBS News Sunday Morning : WJZ : June 26, 2011 9:00am-10:30am EDT : Free Borrow & Streaming : Internet Archive (2024)

you gotta taste this soup. captioning made possible by johnson & johnson, where quality products for the american family have been a tradition for generations >> good morning. charles osgood is off today. i'm anthony mason and this is a special edition of sunday morning. it's our annual money issue, a look at jobs and the economy and personal finance at a time of continuing change and uncertainty. and speaking of change, you've heard the old saying you're not getting older, you're getting better?

well that's precisely the pitch advertisers are making to the baby boomer generation. as rita braver will report in our cover story. ♪ >> reporter: from robots to cars that park themselves, everybody is coming up with new ideas to entice boomers. >> we're not the first generation to get old. but we're the first generation to have greater expectations that old age could be better. >> reporter: later in our sunday morning cover story, how a suit called agnes might help design new products for aging baby boomers. >> mason: it all adds up is the story from martha teichner all about ad campaign mascots with legions of loyal fans. >> a talking gecko why? >> i'll tell you why. because people trust advertising icons. >> reporter: and they remember them. are any of your favorites in

this little gathering? >> you've got this narcotic of nostalgia. anything that you grew up with, there's a soft place in your heart for it. >> reporter: which is why nearly 50 years after his original television career ended, even speedy alka seltzer is back. advertising icons, ahead this sunday morning. >> mason: a number of self-stied sea captains are feeling underwater these days. overwhelmed by heavy financial seas. mo rocca has been hearing their s.o.s. >> reporter: is it protocol to wave hello to other super yachts? >> yes, it is. of course. >> reporter: the economic storms of the past three years have left the super yacht business beaten and weathered. so, if somebody watching at home is in the market for a 240-foot super yacht, buy now. >> boy, do i have a deal for them. >> reporter: for just $24 million you too can be king of

the world. >> mason: the nickname of hugh enough her, the creator of a magazine that many people used to say they only read for the interviews. well this morning bill whitaker interviews hef. >> reporter: just say the name, hugh huff er in, and chances are you'll get a reaction. loath him or love him the fact is at 85, the quintessential playboy is still grabbing the spotlight, still shaking, still shocking. you are like hiping happening again. >> hot again. >> reporter: see how the playboy keeps playing later this sunday morning. >> mason: money laundering is a practice with a very bad reputation unless it's the variation our bill geist has discovered. >> reporter: laura bell found some money in her drier.

$12,000 worth of lint. have you thought about other mediums? >> no, not really. >> reporter: just lint. >> yeah, so far i'm focused on lint. >> reporter: we'll show you how to turn your dryer lint into a valuable master piece later on sunday morning. >> mason: those stories and more on this special edition of sunday morning. but first here are the headlines for the 26th of june, 2011. a little bit of good news for residents of flooded minot, north dakota this morning. the souris river is cresting two feet less than predicted. the river is expected to stay at its peak for the next three or four days. six des have now been confirmd after a semi-truck and a amtrak passenger train collided in rural nevada on friday. authorities say 28 people remain unaccounted for. a new iowa poll of likely republican caucus goers conducted for the des moines register shows mitt romney leading the pack of g.o.p. presidential hopefuls. tea party favorite michele

bachmann is a close second. in paris yesterday, tens of thousands paraded through the streets to celebrate gay pride. many hailed the vote taken late friday night by the new york state legislature to legalize same sex marriage. new york is the sixth and largest state to pass a gay marriage bill. you're looking at billy the kid's last big score. this photo of the legendary outlaw just sold for $2.3 million. not quite a steal. it's its pre-auction estimate was just $400,000. now for today's weather. from coast to coast, it will be either warm or quite hot with a line of thunderstorms moving across the midwest. the week ahead shows a somewhat milder forecast, save for the triple-digit heat down in the sunny southwest. next, the booming business of boomers. and later, the life and times

so what if baby boomers need a bigger type face to read comfortably? you're not getting older, you're getting better. or so a number of businesses catering to boomers would have you believe. our cover story now is reported by rita braver. >> reporter: they are determined to keep old age

from creeping up on them. >> i believe that if you don't keep doing this, i mean, you will not be able to do anything. >> reporter: determined to do it differently than their parents did. >> i want to walk when i'm old, i can travel. i don't have to have a walker. >> reporter: and corporate america is listening. the first baby boomers turn 65 this year, and a projected 72 million americans-- about one- fifth of the population-- will be that age or older by 2030. their reputation as members of the me generation who thought they could revolutionize the world, boomers are demanding a new array of products and services. >> we're not the first generation to get old. but we're the first generation to have greater expectations

that old age could be better. >> reporter: professor joseph cough lynn is director of m.i.t.'s age lab. >> so the first thing we're going to do is get you into this climbing harness. >> reporter: where research associate katie godfree helped me put on agnes, a suit designed to transform, oh, say, a 63-year-old correspondent, into a 75-year-old suffering from arthritis. >> finally the glasses, the yellowing of the lens that occurs naturally and gradually over time. >> reporter: bands and harnesses restrict movement. gloves increase hand sensitivity. special shoes make you wobble. a neck brace stops head turning. a heavy helmet simulates spinal compression. >> hard to reach. hard to read. >> additional friction in shopping, getting in and out of the store, the car, frankly just getting in and out of

your favorite chair at home. >> reporter: so cough lynn says companies like c.v.s.have started making it easier for older folks to shop. >> you notice how the shelves are lower now. the very top is is at our eye level. the signage is red. it's carpeted. it's quieter so it's easier on the boomer and older ears. did you notice the lighting? it's softer. >> reporter: but though there are even magnifying glasses to help you read labels it's all very subtle. deliberately. are baby boomers going to buy something if it says this is for the aging baby boomer? >> in fact i'm starting to think if they see they're for baby boomers that they're not going to walk, they're going to run. >> i'm having chest pain. >> reporter: if ads of 20 years ago focused on the vulnerability of seniors.... >> i've fallen and i can't get up. >> we're sending help immediately. >> reporter: today products like depends try to stress vitality. >> confidence.

available in color. depends color for women. >> reporter: your car can warn you when something is too close. or even parallel park for you. but even with a quarter of all new car buyers, age 65-plus, nobody shouts, "this is for you, old timer." do you have to use sort of a coded language? >> business doesn't want to use the "old" word either/or the "a" age word either. smart is the new young for us old folks. >> reporter: new technology may even help monitor our health. right in our homes. for an experiment at a seniors building in portland, oregon.... >> we're just going to put up these sensors in your home. >> reporter:... thomas riley, a research associate at oregon state health and science university is installing sensors in the apartment of

75-year-old curtis guthrie. >> when you walk down the hallway we'll get a piece of data that tells us what time you were under each sensor which will give us your walking speed. >> reporter: okay. every movement he makes even the speed at which he types will be beamed back to the lab. some day the whole baby boom generation might have such sensors in their homes as an early warning system because a slowdown in movement may indicate a decline in physical and mental abilities. according to researcher tracy zittleberger. >> that's a way to generate a red flag so if someone is experiencing a depression or has an injury we can intervene. >> reporter: we may soon have robots like creel i can't in our homes to help families checkup on us. >> look who is here. hi, tom. >> hello, how are you? >> why, i'm well. >> reporter: tom showed us how a son might access creel i can't from his home computer to help an ailing mother.

>> maybe i should call the doctor for you. you don't look too good either. >> reporter: thank you. so baby boomers, take heart. the more we demand, the more we are going to get. especially with our.4 trillion dollar annual buying power. >> i think our greatest contribution might be how we face longevity. that is, that old age can be more engaged, more connected, more purposeful and have greater legacy than ever before. >> mason: coming up, the new gold rush. [ waves crashing ] ♪

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researching ways to enhance its quality and performance, and making their factories more environmentally friendly. producing products that save on fuel and emissions, and some that can be reused again. ♪ and promoting eco-friendly and safety driving campaigns. ♪ one team. one planet. bridgestone. >> mason: since ancient times we've been dazzled by the glitter of cold. today is no exception. these five coins are worth about $7,000. we go proceed spengting with rebecca jarvis. >> reporter: with revolutions abroad and hard times at home, where to put your money these days? the stock market and even real

estate can seem so fleeting. how about something shiny? that's been valueded for eons? >> this is about $20,000 worth of gold. 15 ounces. >> reporter: the ceo of rosalyn capital in santa monica, one of many investment companies where they spend all day talking gold. here is the pitch. gold is hitting historic highs, above $1500 an ounce. but more to the point, gold was valuable yesterday and it will still be valuable tomorrow. >> a $20 gold piece, for instance, which is is just an ounce, 100 years ago it used to be our currency. you can walk into a store and buy a suit like this with that coin. 100 years later that coin right now is, what? $1400, $1500. you can still go into the store and buy that same suit. >> isn't it time you

considered adding gold to your port toll yo. >> reporter: gold luster is being polished by ads on tv, some with ominous overtones. >> the u.s. dollar continues to be a bunch of hot air. >> i'm sure some people buy gold because they're greedy and they think gold is underpriced today and it's going to go up a lot in value. >> reporter: nyu professor of financial history, chairman of the museum of american finance on wall street. >> but other people hear these ads that say the world is to come to an end, we're going to have hyperinflation so you better buy gold. that's fear. >> the dollar has lost 20% of its value in just the past ten years. >> reporter: rosalyn capital's ads feature g.gordon lidy the former watergate conspiracy. he also talks of gold on his radio show. do you buy gold out of fear? >> no. i buy gold out of prudence. >> reporter: here's the thinking among people. the u.s. is printing too much money. that's hurting the dollar's

value. we're headed toward inflation. couple that with instability overseas and growth in china and india, and some believe that makes gold very attractive. >> i think the trend is clearly up over the next few months. >> reporter: jeffrey nichols is an advisor to rosalyn capital. he suggests investors put 5-10% of their portfolio in gold. you're not advocateor for people to go out and put their entire worth into gold. >> absolutely not. nor would i advocate them to put their entire wore even in apple stock, as much as i might think that's great. >> reporter: which raises the question, how has gold done relative to stocks? it's actually pretty close. assuming a 40-year investment. but over shorter periods, sometimes gold wins; other times stocks do. >> you're not necessarily taking a position that gold is going to go through the roof. you're taking a position that gold is going to provide some insurance if your other

investments don't do well. >> reporter: but professor silla takes the position that gold is just like all commodities with the same uncertainties. >> it's not all that clear to me that today's $1300 an ounce gold price, you know, it might turn into $500 an ounce two or three years from now. >> reporter: still g.gordon lidy is hanging to his gold with both hands. how long do you hold on to it, for instance? into perpetuity? >> well, how long do you want to have something of value? i suppose i could go crazy and blow it all on wine, women and song. but i'm not inclined to do that. >> mason: a report from rebecca jarvis. even in these uncertain times we have some success stories to tell you about this morning. strictly speaking, you don't need rose-colored glasses to find them. but as serena altschul is about to show us, a low-cost pair of good looking

spectacles sure wouldn't hurt. >> reporter: envision an eyewear company whose mission is to help you find glasses this are not only stylish but affordable. this is warby parker, a new web-based company that has openeded the eyes of the bespectacled world. after just a year this start-up has already sold more than 60,000 pairs of glasses. >> we started out, the four of us were all in business school. and the basic premise is that glasses are fun but they're unfun when they cost $500. so we found a way to provide the same quality glasses with prescription lenses for $95. >> i think i might like this. >> reporter: co-founders neal bloomen thaul, david gilboa,

andy hunt and jeff raider met at the wharton school at the university of pennsylvania. it was there they managed to turn a penchant for glasses into a visionary business. >> it doesn't make any sense when you think about it. it's a couple pieces of plastic. there's absolutely no reason why glasses should cost more than eye phones. it's just absurd. >> reporter: to keep prices low warby parker creates its own eyewear designs and sells directly to its customers primarily on this rather unique website where shoppers can upload pictures of themselves and try glasses on virtually. >> when we launched we were featured in g-q and they called us the netflix of eyewear. we were completely out of inventory within hours of launching our site. >> reporter: the secret to the company's success is quite simple. its web-based sales approach allows warby parker to cut out the middleman. according to david gilboa that's not the case for the

company's brick-and-mortar competitors. >> people don't realize that the 30 brands of glasses they see are ovened by the same company and were probably made in the same factory. these guys are really marking glasses up between 10 and 20 times what it costs the manufacturer. >> reporter: it's an innovative business model that is raising eyebrows, but the company's founders have a vision that goes far beyond profit and a fashion statement. >> when we think about warby parker, we think of it as striving to be a force for good. >> reporter: they also want to make a difference by donating one pair of glasses to a person in need for every pair sold. so far warby parker has given away more than 60,000 pairs of glasses, most recently in guatemala. >> you ask these people if they have problems seeing. none of them know that they have a problem even. but then you ask them if they

have problem threading a needle, for example, and half the women raise their hands. >> i do. >> we gave them glasses. they started crying just because they were so happy. this was a life-changing experience for them. >> reporter: for four friends as well who built a company that's allowed them to see the world through a different lens. >> mason: ahead yachts. >> reporter: have you seen scenes of multi-millionaires reduced to tears because they lose their boats? >> mason: sinking fast. tends to stay in motion.e n staying active can actually ease arthritis symptoms. but if you have arthritis, staying active can be difficult. prescription celebrex can help relieve arthritis pain so your body can stay in motion.

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here again is anthony mason. >> mason: launched in 1934, the yacht endeavor that inspired this model was literally under water for a time in the 1970s after sinking off the english coast. though endeavor has since been refloated and refurbished the owners of many other yachts these days are finding themselves underwater financially. mo rocca has their stories. >> reporter: at the miami yacht show, buyers and gawkers search for that special something that will float their boat. i love it. >> me too. >> reporter: it's just my size. >> oh, yes. >> reporter: but it's the super yachts, those over 120 feet, that are the real show boats here.

lavishly appointed, with jacuzzis, elevators, even helicopter landing pads. do you need to be a russian oligarch to own this lot. >> no you don't. you can be a guy from cincinnati ohio or from anywhere. >> reporter: it may all look like a flashback to the lifestyles of the rich and famous, but the last three years have been stormy for the boat business. >> i think people will think twice before buying a lot of excessive things. >> reporter: bob tony is a yacht repo man. >> as the economy went down our business went way up. >> reporter: business for him has been at a high water mark. he even handled the auction of financial fraudster bernie madoff's yachts. >> one of them probably double its value because it was owned by bernie madoff. >> reporter: but most of the boats he reclaims aren't from the super rich but from the regular rich who weren't quite as rich as they thought.

have you seen scenes of multi-millionaires reduced to tears because they lose their boat? >> it's funny. it's more multi-millionaires that have a sigh of relief. it's "i knew this was coming but it's over with now. now i can go worry about the things that i should be worrying about: my job, my home and my family." >> reporter: is there still a glut in the super yacht market? >> yes. >> reporter: i jumped right in. so if somebody watching at home is in the market for a 240-foot super yacht, buy now. >> boy, do i have a deal for them. (laughing) this is a relatively new boat. been very lightly used. >> reporter: bob mccage sells super yachts. >> mo, this is the main salon. >> reporter: in fort lauderdale he gave me the hare sell. at 161 feet it's about half the length of a football field. >> she was sold to the current owner for how much? >> $33 million. that was two-and-a-half years ago. >> reporter: and how much is is she on sale for now?

>> $24.5 million. >> reporter: yep. that's considered a steal. what is that? 30% off almost. >> yeah, 30 and she'll probably sell for 30 to 35% off what he paid for it. >> reporter: is it protocol to wave hello to other super yachts? >> yes, it is, of course. >> reporter: manned by a crew of ten,. >> this is the owner's state room. >> reporter: he says mcgauge is like a seven-star hotel. has a good mattress, too. well, the best of everything goes into these yachts does every super yacht have a bidet? >> most american yachts do not unless they're specified. in europe you could sell a yacht without a bidet. >> reporter: even the engine room sparkles. it's like a disco. this is like studio 54. >> it is indeed. >> reporter: it is a dingy compared to the world's largest yacht, russian

billionaire roman abrahm veitch's 527-foot giga yacht eclipse. >> can i try it? >> sure, go ahead. >> reporter: but for a starter yacht. >> don't go crazy. >> reporter: this one is fine. >> quickly, quickly. >> reporter: all right. i got a cbs news company credit card. >> yep. >> reporter: would that work for you? >> i don't think that's going to work. it wouldn't even buy the gas. >> reporter: nor the tiffany network. >> that might. maybe. >> mason: from time to time this morning, we'll be checking in for an economic status report from co-founder of the economic cycle research institute. we begin with the big picture. >> we've seen job numbers weaken. bad housing numbers. how much trouble is the economy actually in right now?

>> well, we are at the early stages of yet another slowdown or a throttling back in economic growth. >> mason: is this just a soft patch? >> well, no. a soft patch implies that it's like a month or two, something like that maybe because of a shock in japan or some transient event. and a cyclical slowdown is something that is going to persist. it will be sustained. it will stick around for a while. >> reporter: what's a while? at least a couple of quarters. >> mason: or more? >> or more. >> mason: when we last talked in february things looked pretty good. what changed? >> well, the biggest back drop piece that changed is is that the global industrial sector, okay, which has been running pretty hot, has started to cool off. you're seeing that in our own manufacturing sector here at home. you're seeing it in the european manufacturing sector and the asian and chinese manufacturing sector.

i can't predict that there's a revival yet because our leading indicators on global industrial growth or on the u.s. economy specifically, they haven't turned back up yet. so i think we need to be prepared for slowing to continue through the end of this year. that's not a soft patch. >> mason: coming up, banking on books. >> this is the master bedroom and it's the boys' room. >> reporter: and later, at home with hugh hefner. ,,,,,,,,,,

you're looking at some of the current season's biggest art books in more ways than one. john blackstone has been browsing with a publisher who is bound to succeed. >> reporter: at a time when bookstores are disappearing and books themselves seem threatened, benedict taschen, publisher and bookstore owner, doesn't seem worried. this store in beverly hills is one of a dozen he owns in the united states and europe. he says he's doing fine in a

business where others are struggling. >> bookstores are doomed. there is no doubt. >> reporter: taschen stores stock only books he publishes. many are art books priced at hundreds, even thousands of dollars. at this event the artist cristo is signing a 754-page $1500 illustrated biography. a book cristo says only benedict taschen would publish. >> i have the best way to put the book how it should be done. >> reporter: taschen grew up in colon germany where he started in the book business as a teenager selling comics. >> i was a comic book collector. later i had a small mail order company. >> reporter: he discovered there was a market in catering to collectors and that's what he does today. publishing books as varied as $40 volumes on record covers and t-shirts to a $15,000

photographic history of muhammad ali. >> we all wanted to have books for all kinds of people. with a lot of money and with no money. >> reporter: some of taschen's most noticeable books are for collectors who like something racy. whatever the netish, it seems taschen has a title for it. >> there's been that portion of your work that's, well, i guess some people would say is bordering on p*rnography. >> first of all i never did know what the difference is between p*rnography and erotic. sex is just a vital, important, driving force for all mankind. it was even in the simpsons' episode at the time. >> reporter: at a passionate collector himself, taschen's ultimate collectible may be his home in los angeles. once described as the most

modern house in the world. >> i was so surprised that this iconic thing here was available. i could not believe my eyes and my ears. >> reporter: taschen bought the flying saucer-shaped house known as the chemisphere in 1977. designed by architect john lockner it has been an l.a. landmark since the 1960s. >> this house captures especially an american spirit, flamboyant, believing, in the future, being optimistic. >> reporter: and these days seeing a future in the book business demands optimism. even if it tinged with a feeling of vulnerability. >> do i feel that we will be in business next year? yes. in ten years? yes, we will be as well. but being vulnerable is being human, yeah.

>> this is creel i can't hatton in china. it's lunchtime in shanghai. for many it's time to visit the colonel. colonel sanders, that is. ♪ there ain't nobody here but us chickens ♪ ♪ there ain't nobody here at all ♪ >> reporter: there are few things in american culture chinese people love more than that finger lickin' good mixture of herbs, spices and chicken. from macdonald's to burger king and cold stone, america's food chains are doing all they can to tempt chinese taste buds. but so far, it's kfc's estimated $3.4 billion chinese empire that is capturing the holy grail of the new global economy: chinese customer loyalty. in china young people have really caught on to kfc,

explains this customer. sam soo has headed the china wing of kfc's parent company since kfc first came to beijing in 1987. >> the timing was perfect. it was just opening up so we were actually a piece of americana. >> reporter: this version of americana is clearly a hit. the 139 restaurants in china earnd more revenue last year than all 19,000 restaurants in the u.s., including kfc, pizza hut and taco bell. that's because in china, the company doesn't needs to split its prove is with franchise owners like it does in the states. former company executive literally wrote the book on kfc in china. >> 90% of kfc restaurants in china are owned, invested and directly managed by yum brands. >> reporter: what is kfc's

secret recipe? a successful mixture of kentucky's finest with klein he's classics. here's a typical kentucky fried chicken meal in the states. original, extra crispy and a pepsi. and here is what you can order at a kfc in china. chicken with spicy sichuan sauce and rice, egg soup and a dragon twister, a traditional beijing duck wrap all washed down with some soybean milk. some worry these mountains of food are quickly translating into super sized obesity rates and kfc has its own concerns that continual inflation and recent sal ory hikes will force the restaurant's rising prices even higher, but no doubt about it. for now this restaurant chain has struck gold. battered, crispy gold. >> pretty much every city in the world and every major company cannot think of a strategy without china. >> reporter: but a new location opening its doors in

china every 18 hours, few here can conceive of a world without kfc. >> mason: ahead, mr. peanut. and company. [ male announcer ] you sprayed them. thought they were dead. [ laughter ] [ grunting ] huh? [ male announcer ] should've used roundup. america's number one weed killer. it kills weeds to the root, so they don't come back. guaranteed. weeds won't play dead, they'll stay dead. roundup. no root. no weed. no problem.

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remember these guys? for a long time they were gone but not forgotten. well, no more. martha teichner has a blast from the past. >> hi, i'm speedy alka seltzer. >> i had never heard of him before so when we started it i had to look on you-tube for a reference. >> reporter: of course he had never heard of him. smeedy's television career ended in 1964, more than 20 years before shane ryan was

born. >> we had to try to keep that charm but try to bring it into the modern era of animation. >> reporter: ryan and jenny, animateors at a company in new york have been working a little computer generated magic on old speedy. and like a latter day rip van winkle, he's back. >> multiple cold fighters plus a powerful pain reliever wherever you need it. >> in 1968 there was a drugstore where i drew up. i used to see this in the store so when i found out they were going to close, i went in and said can i have that? >> reporter: so j.j.subtle meyer figures it was fate that he would be hired to master mind speedy's makeover. >> you've got this narcotic of nostalgia that anything that you grew up with, there's a soft place in your heart for it and you respond to it. >> reporter: which explains why mr. peanut is also back. although now voiced by actor robert downey jr. he doesn't

just stand around looking dapper. >> a tasty nutritional blend that helps keep the legs pumping. >> hey, how about a nice hawaiian punch? >> sure. >> reporter: you know them. they're like old friends. even the new ones. i mean really. a talking geko? >> that would be lovely. >> reporter: these sometimes absurd characters, invented to tell you something, why is it the good ones have found their way into pop culture? >> got any room at your place? >> when you have characters they have stories attached and that's what people love. they love filling in the details. >> reporter: jeff is creative director of a planned advertising icon museum in kansas city, missouri. we forget them.

>> reporter: remember freshen up ready. >> everybody loves the fresh, clean taste of 7-up. >> reporter: no? >> what about the domino's noid? >> that's the key that you're able to connect your icon to the story line or to the product. >> reporter: howard bowsberg is the museum's executive director. >> it doesn't do any company any good to have a captain crunch if you don't remember that it's a cereal. >> captain crunch, the cereal named after me. >> reporter: ah, yes. cereal. just add milk and television. >> snap, crackle pop makes the world go round. >> when television came around in the '40s, '50s, they started developing animation. there was an explosion of icons mainly coming out of an agency in chicago called leo burnett. >> he was known as the critter agency. >> reporter: critters like

toucan sam for fruit loops. >> just follow your nose. >> reporter: burnett produced one of my personal favorites. >> i'm popping fresh, the pills bury doughboy. >> hey.... >> sorry, charlie. >> reporter: charlie the tuna was from burnett. and one and only.... >> they're great. >> reporter:... tony the tiger. both charlie and tony, drawn by don keller. interviewd here for the ad icon museum. >> now tony's head was like a football shape. his shoulders were... he didn't have shoulders. now he's very athletic and very muscular. we were just solving advertising problems at the time. now it turns out to be history in a way. >> they're great. >> reporter: yes, history. who could have dreamed that the quaker oats man would be a wrinkle-free at the ripe old age of 134? or the michelin man would still be fully inflated at 113. >> at planter's we know....

>> reporter: or that mr. peanut would be newly hip at 95. do you think they've had a little work done? >> m,,,,,,,,,,,,,,,,

you hear the phrase all the time at meetings and conferences. take my card. but these days you can't afford to take your business card for granted. russ mitchell takes a look. >> reporter: perhaps more than any nation on earth in japan, business cards are serious business. an american based in tokyo. >> when receiving a card, you also want to take it by the corners because you would be disrespecting their companies by covering their logo.

when you're stating your name you say your company first before your name. because in japan the company is more important than the individual. >> reporter: but wherever you work, business cards should mean business. and it's diana ratcliff's mission to make sure they do. >> i have the smart phone version and then i have my regular version. >> reporter: as we saw at a recent breakfast at the columbia missouri chamber of commerce she's not shy about sharing her opinions. >> a flimsy card is a flimsy business. that's the kind of subconscious perception you get. >> reporter: business cards have been around for several hundred years. but with advantage advances in printing they've gone high concept. with so many choices out there finding the perfect card can be tricky. >> you don't want to design a business card for you. you want to design it so when

you pass it out to your customer they understand it. >> reporter: clifton alexander is a kansas city business card designer. >> the first thing we do is really just start thinking about a company and what they stand for. we really try to bring out the essence of the company. inspiring, creative. >> reporter: the challenge in this case is a lighting company with a new product. >> you've got what? 30, 40 different ideas. up here. does your head explode when you take a look at that? that's our job to make all these things show up on the little business card. >> that's exactly right. we start grouping all those things together. we don't have just one post-it note. it includes creative and clean and inspiring. it's a lot of things to compact into one small package. >> reporter: here's the card alexander's team came up with. do you like the look? well, brace yourself. they cost $8 apiece. does this fall into the 1% of great business cards which

brings us to this business card. >> you don't like my cbs business card? >> i think it's wonderful. we would love to redesign it for you. >> this card is on the verge of ridiculous. this is one of the worst business cards i've ever seen. >> reporter: joel bower became an internet sensation when a you-tube video surfaced of him passionately defending business cards. >> these are the gift, the prize. you buy the best quality you can buy. looks like crap, it is crap. >> reporter: his position is clear. get a good card or else. >> this is one of the most forgettable cards i've ever seen in my life and it's the color brown. we all know what that represents. this card will stick to my forehead. >> reporter: so pick a card. but not just any card. >> you need to stand out above the crowd. you need to differentiate and position yourself uniquely in a world where most people are

inter-changeable, forgotten before they're even beginning. >> in terms of the weekly first-time unemployment claims they've been above 400,000 now for 11 straight weeks which is very disappointing. what's happened? the job growth seems to have kind of come to a call. >> unemployment claims are a leading indicator, an imperfect one of jobs growth. the news is not that good. the shine is coming off. a lot of people assume that it's this recession that has caused these job problems. >> mason: is that the truth? >> not really. in fact, if you look at it strictly by how fast has the unemployment rate come down following the recession or how many jobs were created, we're having a pretty impressive creation of jobs compared to the prior two recoveries. the problem is we have such a big hole that you don't notice the recovery. so the size of the economy is

actually bigger than it was before the recession hit. however, we're lucky if we've got a quarter of the jobs back because of the structural shift that has taken place in our jobs market. people know... they can feel it, right? you fire all the clerical workers and you hire an i.t.guy to run some camera at the front door. so you lose seven jobs and you get one. that's the shift that is going on in america. that is a separate item from the great recession. >> it's good to be alive. >> mason: just ahead catching up with playboy hugh hefner. and later, a new spin on the art business.

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>> his name is playboy. >> ats is sunday morning about money matters. here again is anthony mason. >> mason: that's hugh hefner, hef for short hosting one of his playboy television shows back in the '60s. it was one of the many playboy themed enter enter prizes that made him a household name. bill whitaker with the sunday profile. >> reporter: we all know hugh hefner. playboy, heed onist, a party animal still running wild at age 85. living large at his storied l.a. playground, the famous or depending on your point of view infamous playboy mansion. >> it's my home. >> i wouldn't want to live anywhere else. it's shangri-la. like the original shangri-la the rumor is you don't get old here. >> reporter: there could be something to that.

hugh hefner is hot. a whole new generation thinks he's cool. his trademark playboy club, his cotton tailed bunnies first hopped into pop culture 50 years ago and once served the hippest crowd in town are bouncing back after decades of decline with new clubs in las vegas, london, mexico,. >> yes, the bunny is back. you know how bunnies are. they do proliferate. >> reporter: you are like hip and happening again. >> hot again. glad i hung around to see it. >> reporter: and what a sight. a worldwide empire that exploded from hefner's fertile imagination, deepest desires, and $1,000 from his mother. playboy magazine hit the stands in 1953 with marilyn monroe wearing nothing but a come hither look.

eisenhower's america was shocked and titillated and changed forever. >> we were there to ignite the flame that became the sexual revolution. i take some pride in that. >> reporter: people must have thought you were rude and lascivious and a corruptor of young morals. >> some did and some still think so today. >> reporter: the magazine and that, oh, so well cultivated lifestyle made him the envy of many a man. but it also made him the enemy of many men and more women. >> the day that you are willing to come out here with a cotton tail attached to your rear end. >> reporter: the criticism, he's heard them all. >> you're not celebrating women. you're degrading women. it's not for, you know, the joy of sex. it's sexist. >> the very nature of playboy and my life i think touch very close to the heart of things that are controversial in america.

sex and wealth and success and throwing a good party. >> here is a man who has outraged feminists, outraged the christian right, outraged the conservatives, and doesn't care. that's his job. >> reporter: film maker bridge it berman spent three years making her documentary, hugh hefner, playboy, activist, rebel. she says the playboy still loves to shock with the pajamas and the parties. >> and all the women. an amazing number of women. women love him. he loves women. >> he has had a constant running battle with feminists. don't they have a point? >> absolutely they have a point. >> reporter: but she says.... >> there is so much more to him. so much more about him. >> reporter: beneath those

pajamas beats the heart of a rebel, an icon-o-chraft who has been tearing down barriers for decades. at a time when america was black and white hefner's earliest tv shows brought the races together. casually and comfortably as if to say doesn't everyone live like this? around the center fold, the magazine published controversial authors, discussed controversial topics. >> we know about the sexual revolution. people are less aware of the part related to racial equality, gay rights, the changing of drug laws. >> all these big, important issues he was there. all these little things. make up the total of what this man is. >> reporter: it's a museum of everybody. >> yeah, everybody. everybody that comes to the playboy mansion. >> reporter: clooney and magic, beaty and nicholson. >> it's good to be alive.

>> reporter: and back in charge. he relinquished financial control of his company 40 years ago. this year he seized it back. yet even as the flagship magazine flagged, circulation down from search million readers in the '70s to a million-and-a-half now, he never gave up creative control. >> i do oversee what goes into the magazine, pick the covers, pick the play mates. the cartoons. the jokes, letters. actively involved. >> reporter: and still active. >> this is the master bedroom. and it's the boys' room. >> reporter: the twice married twice divorced octogenenarian was to get married again this month to 2009 december play mate krystal harris, 60 years his junior. but recently she called it off and left the mansion. no explanation given. more gossip for the tabloids and another memory for his scrapbook.

still the playboy doesn't want to be remembered as the playboy. >> i would like to be remembered as somebody who had a positive part in changing the social sexual values of my time. >> you cannot ever say he has not made a difference. and that he is not an amazing icon. >> reporter: america is different because of hugh hefner, to which he'd say vive ladifference. >> the whole concept of, you know, that somehow playboy turned women into sex objects, that's part of who they are. thank goodness. it is the attraction to the two sexes that gives us civilization. >> reporter: for that he has no regrets and no plans to stop. so the future is more bunnies, more clubs, more tv. more, more. that's the playboy life. >> dancing as fast as they can.

>> can i help you? >> mason: still to come. just the ticket. 66% of new products have some kind of intelligence built in... refrigerators order groceries from the store. washing machines run when energy prices are lowest... and dryers call for service before they break down. air conditioners respond to local weather reports. software gives businesses new ways to connect to customers. by making things smarter, life gets better. that's what i'm working on. i'm an ibmer. i'm an ibmer. i'm an ibmer. let's build a smarter planet.

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nutri-grain can help you >> anthony spinning. >> mason: ever wonder how some special fans got those court side seats? >> they're actual front row you could touch the players. >> mason: richy ebbers is how. need a box at this summer's u.s. open tennis tournament? >> $15,000 for the day. >> reporter: a seat at the super bowl? >> how many super bowl seats did we sell? >> close to a thousand. a little over. >> reporter: or top tickets to a concert. >> see what's out there for $250 to bon vofy. >> reporter: the 60-year-old brock lynn born ticket broker will work the phones and find a way. >> thank you. >> reporter: this almost looks like a wall street trading desk. >> that's exactly what we do. as i said before we're concentrating. we buy and sell and spin and yell and trade all day long.

>> reporter: his team scours the market. buying from season ticket holders, other brokers or off the internet. >> we sell the best seats in the house. >> reporter: and selling to lawyers, bankers, ceos. when a blockbuster trade united basketball super stars carmelo anthony and amari stottlemyer on the new york knicks last february. >> in the last hour you see $300. >> reporter: ticket sales took off. >> they're going to run you $2700. the hype is still there. you know, you're selling to the hype. >> reporter: ebbers has 25 years in the business. but the ticket game isn't the same anymore. with the internet now anyone can sell online. the last year ebbers joined forces with an agency called inside sports and entertainment. headed by alan bound.

>> the red sox-mets' opening day. >> last year we did about $22 million in sales with richy this year we're projected to do over $30 million. >> raechbd orr and one of the other top notch guy. >> reporter: you're not just selling tickets. what are you selling? >> we're selling experience. >> reporter: they offer extras. >> in this kind of marketplace a ticket is not enough anymore. >> reporter: at this pre-game party, clients could meet former knicks' stars like john stark. and anthony mason. >> i'm disappointing people by not being you for a long time. they like to meet richy, too. >> the only guy i love to get. through ebbers long-time client steve reeseman, a top bankruptcy attorney has taken his family to see justin bieber. you have hillary swift on here too. >> richy arrangeded for that

too. >> reporter: but making it happen isn't always easy. >> right now when a what i'm trying to do that i haven't done yet is dublin. >> reporter: that's dublin ireland. what are you going to do? >> get the ticket. i don't know how yet but he thinks it's done. >> reporter: that's your problem now. >> that's okay. >> reporter: because in this game richy ebbers has got just the ticket. >> excellent, excellent, excellent. very good. >> reporter: next, nancy giles two cents' worth. with heart-related chest pain or a heart attack known as acs, you may not want to face the fact that you're at greater risk of a heart attack or stroke. plavix helps protect people with acs against heart attack or stroke: people like you. it's one of the most researched prescription medicines. goes beyond what they do alone by helping to keep blood platelets from sticking and forming dangerous clots. plavix. protection against heart attack or stroke

in people with acs. [ female announcer ] plavix is not for everyone. certain genetic factors and some medicines such as prilosec reduce the effect of plavix leaving you at greater risk for heart attack and stroke. your doctor may use genetic tests to determine treatment. don't stop taking plavix without talking to your doctor as your risk of heart attack or stroke may increase. people with stomach ulcers or conditions that cause bleeding should not use plavix. taking plavix alone or with some other medicines, including aspirin, may increase bleeding risk, which can potentially be life threatening, so tell your doctor when planning surgery. tell your doctor all medicines you take, including aspirin, especially if you've had a stroke. if fever, unexplained weakness or confusion develops, tell your doctor promptly. these may be signs of ttp, a rare but potentially life-threatening condition, reported sometimes less than two weeks after starting plavix.

charting your own individual financial course is no easy matter. just ask contributor nancy giles. >> reporter: to save or not to save, that is the question. i've been wrestling with that one for as long as i can remember. one of our field trips in elementary school was to

jamaica savings banks in queens and the entire class opened junior savings accounts. it was exciting to see my small deposits adding up from week to week, and i felt extremely grown up. when i saved up almost $10, i withdrew all my savings and blew the whole things on record albums on sale. saving money was cool but i dreamed of the day when i would be an adult and could write checks and use charge cards. thought i thought was power. plastic cards with your name and middle initial in raised letters. i couldn't wait to get my own. flash forward 20 years. it's the day i found out that i was going to be on a television series. i went a little bonkers and i took my american express card, member since 1987, went straight to this very hip shoe store in green itch village and bought five pairs of shoes and three pairs of boots. what i forgot, due to temporary bon beingerness, was that i barely had rent money.

three weeks later i was in l.a.. i still hadn't gotten my first tv paycheck but i did get forwarded from new york my american express bill now overdue. what was i thinking? money talks says an old american proverb but all it ever says is good-bye. where was my proceed verb book when i needed it? here's another one. if you think nobody cares if you're alive, try missing a couple of car payments. really. flash forward another 20 years. i'm still working in tv and i'd like to think i learneded something from all those shoes ago. i'm reconnecting with my inner frugal child and getting back to banking basics. i even bought this toy. it's a zillionaire personal savings machine. it's got a programmable reminder and a calculator designed to help kids get the

most out of their allowance. >> welcome the zillionaire personal savings machine. three different accounts for one kid. one account for three different kids. >> reporter: or i could go back to the pig with the slot thing. penny saved is a penny earned. as ben franklin said. but i think yogi berra had it right. a nickel ain't worth a dime anymore. ♪ oh oh oh ♪ just love me

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it's the at&t network -- a network of possibilities... committed to delivering the most advanced mobile broadband experience to help move business... forward. ♪ what helps keep her moving? caltrate soft chews. ready-to-go, delicious, and packed with 20% more calcium than viactiv. strong bones. strong convictions. caltrate soft chews. because women move the world. snabt if it's art that comes out of the dryer, is there... wait until you see this story from bill geist. >> reporter: mona lisa is toast. no really. she's made of pieces of toast. her popularity surpass by the latest master piece in the museum, the last supper.

which is made of lint. dryer lint. amazing. >> it's one of my favorites. clearly one of the best things we bought in 2010. >> reporter: holy cow. >> bill, welcome to the riply warehouse. >> reporter: edward meyer has acquired thousands of art works to the 32 riply's believe it or not museums. >> the thing that first impressed me was just the overall size. 14 feet long by four feet high. >> reporter: the lint last supper hangs in orlando. >> all the salt shakers and the dishes and the knives and forks. everything is there. if details of the robes. judas over there with the dagger. >> reporter: wow. surprisingly it's not the first lint art he's purchased. how many pieces of lint art do you have? >> i believe the exact number is 47. >> reporter: you're kind of the louvre of lint art. and it's hardly his first last supper. >> in this museum we have the last supper painted on a dime.

>> there's the last sup he were painted on a butterfly. >> reporter: is that a real butter flee? >> that's a real butterfly. we have the last sup he were painteded on a grain of rice. >> reporter: honestly? >> honestly. >> reporter: but even he was astonished by this rendition. >> it was a no-brainer for me. i had to have it. >> reporter: laura bell, of michigan, spun lint into gold. edward meyer paid her $12,000 for her lint last supper. this is the artist at work in her studio. how long did it take you to do it? >> three-and-a-half months. 200 hours into the project. >> reporter: not counting time spent harvesting lint from scores of colorful wal-mart towels from 80 loads. you would save the lint for.... >> i save approximately seven months. then i had to create lint with different colors. you have the pinks and the

maroons and the teams and the blues. i can do a dark shade with a light shade of blue and come up with a medium color blue. >> reporter: really? it just mixes together like paint. >> the drier was my palette. yeah. >> reporter: do you ever think about leonardo da vinci while doing it. >> i'd love to sit and have a cup of coffee with that gentleman. >> reporter: and she can empathize with michelangelo whose work she takes on next. >> the struggles that he went through, you know, you can relate to that a little bit. putting things on hold because my drier broke down. my creation was put on hold. i feel like a michelangelo moment right now. you know. >> reporter: laura bought a new drier with some of her riply's money and is at work on a lint sistine chapel. well part of it anyway. how big will this one be? >> six feet tall and 18 feet long. i want to go bigger. i want to challenge myself. >> reporter: wow. how many loads is that? >> i'm sure probably 1600 to 2,000 loads will probably be the next.

>> reporter: do you have a warranty. >> a five-year warranty on my washer and drier. >> reporter: and what's been the reaction to her work? created in this unique medium? >> i've had people stand there and cry. other people were simply amazed at the fact that you could do anything with lint or they might have said, i'll never look at lint the same again. >> reporter: some people think it's bizarre? >> yes. that is really weird. art is in the eyes of the beholder. i love that. >> reporter: now her creation hangs on a museum wall for all to behold. you'll find it right across from the car made of over one million match sticks.

>> with all that our economy has been through, are we a fading super power here economically do you think? >> not any time soon. i think the u.s. is still the 800-pound gorilla on the global stage. for example, right now china is being impacted by our slowdown, right? we're having a slowdown. they're having a slowdown. they cannot disconnect from us. we are in this together. we are the primary and remain the primary consumer in the largest economy around the world. and a very big manufacturing exporter for the world. and by the way, i think this is is very telling. when things get shaky, everybody wants to own our debt. we're, you know, over hundreds of years, sure, there will be shifts. over decades, yes there's

going to be shifts. are we fading? are we going to disappear and become like the u.k. or small european nation? i don't think that's happening any time soon. >> mason: our thanks to the economist. now let's head to bob schieffer in washington for a look at what's ahead on face the nation. good morning, bob. >> schieffer: good morning, anthony. well, we've got michele bachmann is looking good out in iowa. new poll shows she and mitt romney are leading among people who are expected to vote in the iowa caucuses next year. we'll see her here today on face the nation. >> mason: bob schieffer, thanks. next week here on sunday morning... ♪ ... pop star katy perry.

to talk about our blueberry juice drinks. they're made with my sweet, ripe blueberries, so they're good for you -- taste real good, too! let's whip up a sample. or just try this. [ chuckles ] this sunday morning moment of nature is is sponsored by... >> mason: we leave you this sunday morning at the maxwell wildlife refuge in kansas, a

home to bison who returned to the u.s. nickel in 2005 after a 67-year absence.

i'm anthony mason. thanks for watching. charles osgood will be back next sunday morning. finally, there's a choice for my patients with an irregular heartbeat called atrial fibrillation, or afib, that's not caused by a heart valve problem. today we have pradaxa to reduce the risk of a stroke caused by a clot. in a clinical trial, pradaxa 150 mg reduced stroke risk 35% more than warfarin. and with pradaxa, there's no need for those regular blood tests. pradaxa is progress. pradaxa can cause serious, sometimes fatal, bleeding. don't take pradaxa if you have abnormal bleeding, and seek immediate medical care for unexpected signs of bleeding, like unusual bruising. pradaxa may increase your bleeding risk

if you're 75 or older, have kidney problems or a bleeding condition, like stomach ulcers. or if you take aspirin products, nsaids, or blood thinners. tell your doctor about all medicines you take, any planned medical or dental procedures, and don't stop taking pradaxa without your doctor's approval, as stopping may increase your stroke risk. other side effects include indigestion, stomach pain, upset, or burning. if you have afib not caused by a heart valve problem, ask your doctor if pradaxa can reduce your risk of a stroke. captioning made possible by johnson & johnson, where quality products for the american family have been a tradition for generations captioned by media access group at wgbh access.wgbh.org

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News/Business. Charles Osgood, Hugh Hefner. (2011) Icons in advertising; Hugh Hefner; Laura Bell discusses her works of art made of dryer lint. New. (CC) (Stereo)

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